Daygame in London

Iain interacts with a girl in Central London.

The roots of the pick-up artist (PUA) movement traces back to the United States.

Books, forums, bootcamps and all kinds of communities emerged to help guys improve their social skills and dating lives.

However, the daygame movement had a different birthplace.

It sprang up in London sometime around the late 2000s.

It’s tough to pinpoint the exact date, but there’s no doubt that London was the cradle of daygame, better known as the London Daygame Model (LDM).

Moving from Night to Day

Daygame vs. night game is an ongoing debate in the community.

Before dipping my toes into daygame in 2011, much of my focus was actually on night game.

Nightclubs and bars provided a more familiar environment for learning social skills, but they also came with their own limitations—loud music, a lot of drunkenness and the pressure to compete with others on their turf.

Daygame, on the other hand, offered a more genuine setting: meeting girls on the streets, in coffee shops or whilst going about daily errands.

There’s a sense of authenticity in daygame that often isn’t present when dealing with the haze of nightlife.

Why London Is Still a Great Place to Learn

Despite changes over the years, London remains one of the best spots for daygame.

It has an incredible volume and diversity of women, especially in central areas.

The city’s multicultural nature ensures that you’ll meet people from different backgrounds and cultures, which broadens your social horizons.

More importantly, learning daygame in London prepares you for tougher scenarios.

If you can get results in this city’s fast-paced environment, where people often seem to be in a hurry, you can adapt to almost any other major metropolis.

The challenge here is a good thing.

It forces you to improve your game and approach more effectively.

The Factors That Have Changed

Like most major cities, London’s gone through a variety of changes—economic, political and sociological.

Some of the big retailers have struggled, Brexit has introduced political uncertainties and international relations with certain countries aren’t what they used to be.

On top of that, COVID altered work culture, leading more people to work from home.

As a result, the once-bustling streets can sometimes feel emptier, and it can be harder to predict the best times and places for daygame.

Those who haven’t adapted have started complaining that it’s “impossible” to get results in London anymore.

To be honest with you, they either haven’t put in enough effort or their game needs improvement.

Much like businesses that fail during tough economic times, bad daygamers fade out.

They jump ship to online dating or just give up altogether.

Knowing Where to Go

Since fewer people wander around aimlessly in central London, it pays to know exactly where to target.

Some areas still see plenty of foot traffic, particularly the tourist hotspots and shopping streets.

Good coffee shops, parks and certain neighbourhoods can also be goldmines, if you’re able to read the flow of people correctly.

The key is to put the work in: scout out potential spots, experiment with different times of day and pay attention to local events that draw a crowd.

The Future of London Daygame

London stands on the edge of another wave.

As the economy rebounds and the country opens its doors again to more Europeans—especially Russians—there’s a strong chance the city will re-ignite its spark as one of the world’s premier daygame destinations.

Trends come and go, but London’s core appeal remains intact.

It’s still a vibrant hub of diversity, culture and opportunity for those willing to adapt and step up their game.

Daygame in London isn’t for the faint-hearted though.

It demands patience, resilience and a willingness to grow.

But if you embrace the challenges, you’ll find that the city still offers one of the best testing grounds for learning cold approach.

It may not be as busy as it once was, but it rewards those who persist.

Overcoming the hurdles of daygaming here can set you up for success anywhere else in the world.