Dating App Statistics: What You Need to Know in 2024
Dating apps have become an integral part of the modern dating scene.
Whether you're swiping right.
Matching with someone new.
Or just curious about how many people are using these platforms.
Understanding dating app statistics can provide some interesting insights.
In this blog post you’ll find the latest trends, user demographics and surprising facts about dating apps in 2024.
Read on for more insights:
As of 2024 over 350 million people worldwide are active on dating apps.
This number has grown steadily over the past decade.
With a significant surge during the pandemic where online dating became a lifeline for many.
The convenience and accessibility of these platforms have made them a go-to option for singles looking to meet new people.
Source: Statista
Global Growth
The growth in dating app usage is not limited to any single region.
In fact, dating apps have become a global phenomenon.
In countries like the United States and the United Kingdom, dating apps have become a standard tool for singles.
Meanwhile, regions like Asia and Latin America are experiencing rapid growth in user numbers, thanks to increasing smartphone penetration and changing cultural attitudes towards online dating.
Daily Activity
On an average day, more than 25 million people are actively using dating apps.
This includes everything from casual browsing to engaging in conversations, with peak activity times typically occurring in the evening.
With the growing popularity of dating apps, users are now spending more time swiping, matching and chatting than ever before.
Source: Statista
Age Groups
Dating apps aren't just for the young.
While 60% of users are between 18-34 years old, the 35-44 age group makes up 20% of the user base, and the over-50s are increasingly embracing the trend, now comprising 15% of users.
The appeal of dating apps across different age groups highlights their versatility in meeting the needs of diverse users.
The popularity among older users is particularly notable.
The over-50s demographic is growing rapidly on platforms like Tinder, Match and OurTime.
These users are often looking for companionship or serious relationships, and dating apps offer a convenient way to connect with others in similar stages of life.
Source: Pew Research Center
Gender Distribution
Globally, the gender split on dating apps leans slightly male, with 55% of users being men and 45% women.
This ratio varies depending on the app.
With some platforms like Bumble, where women make the first move, seeing a more balanced or even female-dominant user base.
The gender dynamics on dating apps can influence user experiences, with some apps tailoring their features to address these differences.
Source: Tinder
Sexual Orientation and Identity
Dating apps have also evolved to cater to a broader spectrum of sexual orientations and gender identities.
Apps like Grindr, HER and OkCupid have become popular among the LGBTQ+ community, offering a safe space for users to connect.
Approximately 30% of dating app users identify as part of the LGBTQ+ community and this number is growing as more inclusive apps enter the market.
Source: HER
If you're wondering about the chances of finding love online, consider this: 1 in 3 relationships now starts through a dating app.
Among these, 70% report being in a serious relationship or married to their match.
These statistics highlight the growing legitimacy of online dating as a pathway to long-term relationships.
Source: eHarmony
Marriage and Long-Term Relationships
It's not just casual dating that thrives on these platforms.
Over 10% of marriages in the UK and the US began on a dating app.
The success of these relationships can be attributed to the wide range of options and the ability to filter matches based on compatibility, interests, and values.
Dating apps have transformed from a novelty to a mainstream method of meeting potential life partners.
Source: TBD
User Satisfaction
User satisfaction is another critical metric.
A survey conducted in 2024 found that 65% of dating app users are satisfied with their experiences, with many citing the convenience and variety of options as key benefits.
However, satisfaction levels can vary significantly between apps.
With niche platforms often receiving higher ratings due to their focus on specific interests or communities.
Source: Pew Research Center
Dating app usage varies significantly by region.
In North America, over 45% of singles have used a dating app at some point.
Europe follows closely, with 30% of singles engaging in online dating.
In Asia, particularly in urban areas, dating apps are on the rise, with 25% of singles now using them regularly.
Source: Sensor Tower
Regional Preferences
Different regions also show preferences for specific apps.
In North America and Europe, Tinder remains the most popular choice, while Bumble and Hinge are also gaining traction.
In Asia, local apps like Tantan in China and Pairs in Japan dominate the market.
Latin America sees a strong presence of Badoo and Tinder, reflecting the diverse preferences across the globe.
Urban vs Rural Usage
Urban areas tend to have higher dating app usage rates compared to rural regions.
This is likely due to the greater density of potential matches in cities, making dating apps more effective.
In cities like London, New York, and Tokyo, over 60% of singles have tried online dating at least once.
In contrast, rural areas show slower adoption, though this is gradually changing as internet access improves.
Source: Pew Research Center
The dating app industry is booming, with global revenue expected to reach £4.5 billion in 2024.
The average user spends about £20 per month on premium features, which can include everything from enhanced search filters to seeing who’s liked your profile.
Source: Statista
In-App Purchases and Subscriptions
In-app purchases and subscription models are the primary revenue drivers for dating apps.
Features like "Super Likes," "Boosts," and "Unlimited Swipes" are popular among users looking to increase their visibility and chances of matching.
Subscription services such as Tinder Plus, Bumble Boost, and Hinge Preferred offer additional perks, including the ability to undo accidental swipes and access to detailed user analytics.
Free vs Paid Users
Interestingly, only about 25% of dating app users opt for paid subscriptions.
The majority rely on free versions, which often come with limited features.
However, the users who do invest in premium services tend to be more serious about finding a match, which can lead to higher success rates.
Source: Business of Apps
Ad Revenue
In addition to subscriptions, many dating apps also generate revenue through advertising.
Brands are increasingly targeting dating app users with tailored ads, recognising the value of reaching a highly engaged audience.
In-app advertising revenue is projected to exceed £1 billion in 2024, further highlighting the financial potential of the dating app industry.
As technology advances, so do dating apps.
AI-powered matchmaking, video dates, and virtual reality (VR) dating are some of the emerging trends expected to shape the future of online dating.
With more people looking for deeper connections, we’re also seeing a rise in niche dating apps catering to specific communities and interests.
AI and Machine Learning
Artificial intelligence (AI) is revolutionising the way dating apps operate.
AI-powered algorithms can now analyse user behaviour, preferences, and interactions to suggest the most compatible matches.
Some apps are even experimenting with predictive analytics, which could anticipate user needs and suggest matches before the user even starts searching.
Video Dating
The pandemic brought video dating to the forefront, and it’s a trend that’s here to stay.
In 2024, 40% of dating app users have tried video dates, finding them a convenient way to establish a connection before meeting in person.
Apps like Bumble and Hinge have integrated video chat features directly into their platforms, making it easier than ever to connect virtually.
Source: Pew Research Center
Virtual Reality (VR) Dating
Looking further ahead, virtual reality (VR) dating is an exciting development on the horizon.
Imagine going on a date in a virtual café, or exploring a new city together, all from the comfort of your home.
While still in its early stages, VR dating has the potential to transform online dating, offering immersive experiences that bring people closer together.
Niche Dating Apps
As the dating app market matures, niche platforms are gaining popularity.
These apps cater to specific communities, interests, or lifestyles, such as fitness enthusiasts, pet lovers, or professionals in certain industries.
Niche apps offer a more targeted approach, increasing the chances of finding a match with shared values and interests.
With the rise in online dating, safety has become a top priority.
85% of dating apps now feature in-app safety tools, such as photo verification, background checks, and video chat options to help verify identities before meeting in person.
Source: Match Group
Photo Verification
Photo verification is one of the most common safety features, designed to prevent catfishing.
Users are prompted to take a real-time selfie, which is then compared to their profile photos.
If the images match, the user receives a verification badge, signalling to others that their profile is genuine.
Background Checks
Some apps are taking safety a step further by offering background checks.
This feature allows users to screen potential matches for criminal records or other red flags.
While still a niche offering, background checks are becoming more popular as users seek greater peace of mind.
Reporting and Blocking
Most dating apps also provide easy-to-use reporting and blocking features.
If a user encounters inappropriate behaviour, they can report the offender to the app’s moderation team.
In 2024, over 70% of dating apps have enhanced their moderation practices, ensuring quicker responses to reports and better protection for users.
Source: Match Group
The world of dating apps is constantly evolving, with new trends and technologies shaping the way people connect.
Whether you're a seasoned swiper or just curious, keeping up with the latest dating app statistics can give you a better understanding of this dynamic landscape.
As dating apps continue to grow in popularity, they will undoubtedly play an even larger role in how people meet, interact, and form relationships.
The statistics and trends discussed here offer just a glimpse into the ever-changing world of online dating.
Whether you're looking for love, friendship, or just a bit of fun, understanding these trends can help you navigate the world of dating apps with confidence.